If you’re an Amazon seller, it seems like the holidays are always around the corner! But with Q4 in full swing, we’re really edging toward a fabulous holiday season. While it’s too late to submit Black Friday deals, it’s certainly not too late to let the sales begin. Shoppers have already begun searching for deals so offering your early-bird shoppers a great deal is a great way to start! Are you ready? It’s time to roll up your sleeves and prepare for Black Friday 2022!
- Add Holiday Images to Your Storefront – A picture tells 1000 words, and nothing says, “Let’s get in the holiday spirit” with some holiday-themed images and decor
- Create Bundles and Stand out From the Competition – Take your flagship product and add some complimentary items to create a bundle (don’t forget it will need a new UPC). This could help you move slower-selling products, and because your item is now unique, it could increase the odds of winning the Amazon Buy Box
- Consider transitioning to FBA – Customers are getting accustomed to super fast shipping. Not relying on local couriers, and order fulfillment is advantageous this holiday season
- Leverage Social Media – Make sure your customers know that you’ve embraced the holiday season with special sales, discounts, or promotional events – don’t forget about coupon codes!
- Email Marketing – Run a giveaway, and promote your products to your dedicated audience! (offer a “repeat customer coupon”)
- Offer referral discounts – turn your customers into your influences, and affiliates by offering them exclusive coupon codes to share
- Improve your SEO – On and off Amazon – if you have a website, make sure that your site is optimized and ready for increased traffic
Holiday Schedule 2022-2023
And although Black Friday will be over before you know it, and Christmas is an obvious target for gift-giving, don’t forget about the continuing sales event that retailers also jump onto:
- Small Business Saturday: The day after Black Friday is focused on supporting smaller, local retailers.
- Cyber Monday: The Monday after Black Friday is focused on online deals – often connected to electronics.
- Green Monday: Coined by eBay in 2007 to describe the best sales day in December, it signals the onslaught of customers seeking holiday deals with plenty of time for delivery before the 25th
- Chanuka: Celebrated throughout the world, it’s customary to give gifts on each night of Chanuakh – 8 opportunities for additional sales!
- Kwanzaa: Gifts are generally given among family members on the last day of Kwanzaa, January 1, and are typically creative, artistic and often handmade items that focus on African American heritage.
- Boxing Day: Celebrated in the UK (but adopted worldwide) it’s the day of “unboxing” special gifts!
Final Words:
One of the great things about the holiday season is the amazing potential for ongoing, creative and mutli-tiered sales. Strategic planning can help you get ahead and be prepared for the sales events of 2024!
