The last quarter of 2022 is here, and with it comes excellent opportunities for every Amazon seller to boost sales and build momentum for the following year. Q4 tends to be a very profitable period for most Amazon sellers. There are many holidays, and shoppers are in the mood to buy. In Q4 2021, sales on Amazon increased by 9.4% to hit $137.4 billion. While it’s possible to generate massive profits on Amazon in the last quarter, it takes preparation and a lot of work.
In this article, we’ll explore some practical marketing tips that will give you a leg up on Amazon so you can finish the year strong. Time to maximize Amazon Q4 Earnings!
Why Is Q4 Important To Amazon Sellers?
There are more holidays and shopping opportunities in Q4 than in the previous three quarters combined. But, in addition to creating massive opportunities to sell products, here are the reasons why Q4 is a crucial period for Amazon sellers.
- You can get more eyeballs on your products and build brand loyalty during the Q4 holidays
- It lets you take advantage of the high-sales season to increase your annual profits
- Q4 sales can build momentum, so you hit next year’s Q1 running
- The high demand for products during Q4 allows you to move your inventory
Tips To Boost Your Amazon Q4 2022 Sales
Making the most of the Q4 period requires a strategic approach to Amazon selling. Fortunately, we’ve come up with actionable tips you can use to boost your sales in the last quarter of 2022.
Let’s have a look.
Implement An Inventory Management Strategy
Running out of stock could kill your Q4 profits and put you at risk of losing your market share to your competitors. You need to have enough inventory to satisfy the demand spike that comes with Q4’s high-sales season.
If you’re a seasoned Amazon seller, use your historical data to get a clear image of your expected sales numbers and stock up accordingly. For new sellers, use the sales data you have to avoid overstocking.
There’s also the issue of higher Amazon storage fees for FBA sellers. Q4 is a busy time at Amazon’s warehouses, so you’ll pay higher storage fees. Ensure you’ve set aside enough money to cover the increased storage fees.
Optimize and Audit Your Listings
A product listing helps you explain to Amazon shoppers how your product solves their problems. But Amazon is a sea of millions of products. The first step to capturing shoppers’ attention is ensuring your product appears in their searches.
This is where product listing optimization comes in.
Most shoppers will be looking to buy gifts for Halloween, Thanksgiving, Kwanzaa, Christmas, Hanukkah, and New Years’. Naturally, the shoppers will be searching using search terms like “best Halloween gifts,” “Christmas gifts,” “thanksgiving gifts for women,” and other variations of these search terms. We refer to these search terms as holiday-related keywords.
You should embed these holiday-related keywords into your listing copy, so your product shows whenever a shopper searches for a gift. To optimize your listing, do keyword research and list the high-traffic holiday-related keywords. Then go to your Amazon seller account, under Inventory, click on Manage Inventory and select the listing you want to optimize with the new keywords. You can use a tool like Helium 10 to do keyword research and listing optimization.
Product images are a critical part of your listing since they give shoppers a visual representation of your product. Your product images need to be 1000 x 1000 pixels to activate the auto-zoom functionality. High-quality product pictures also increase your click-through rate, contributing to higher conversion rates.
Outsource Some Business Tasks
Q4 is a busy period for Amazon sellers, especially those marketing their products aggressively. If you’re an FBM seller, you’ll likely get overwhelmed with orders if you handle your business alone. You will need an extra set of hands to help you fulfill your orders.
It’s crucial to outsource tasks like packing and shipping during the holidays so you can focus on high-level tasks such as marketing that contribute directly to your business’ growth.
Incorporate Amazon Tools In Your Strategy
As an Amazon seller, several tools are available for everything from repricing to analyzing historical sales data. You need every tool you can use to gain a competitive advantage in Q4. Tools like Camelcamelcamel and Keepa will help you analyze, track, and make sense of products’ historical sales data.
Feedback management is another area worth automating with an appropriate tool. You’ll probably generate a lot of sales during Q4. Getting these customers to leave you reviews will help your products rank better on Amazon and improve your sales numbers. But, asking your customers to leave you a review might be too time-consuming if you do it manually. That’s where a review management tool like Jungle Scout comes in. You can automate your review requests, so they run in the background as you focus your time on marketing your products and getting more sales.
Promote Your Products Aggressively
Q4 is not the time to hit the brakes on your campaigns. Quite the contrary. You’re likely to get the most visibility to your products during Q4. It’s imperative that you take advantage of the increased visibility by promoting your products more aggressively.
The goal is to take the increased visibility that comes with Q4 and compound it to increase your revenue. But you must start your campaigns early to take full advantage of them.
You can also consider pairing your Amazon PPC campaigns with off-Amazon traffic from platforms like TikTok. You can run TikTok ads linking to your Amazon product page or use an influencer. Or, you can incorporate ads and influencers in your TikTok marketing strategy to compound your results on TikTok.
Maximize Amazon Q4 Earnings 2022
There isn’t a better opportunity to scale your Amazon business and get a leg up on your competition than during Q4. But something worth noting is that Amazon has bottlenecks on how fast you can scale your business, especially if you’re new to Amazon selling. Scale too fast, and Amazon might get suspicious and suspend you.
You, however, don’t have to walk on eggshells when scaling your Amazon business. We can help you bypass this growth bottleneck with an aged Amazon seller account. How this works is that we sell you an aged seller account with good standing with Amazon. You then use it to scale as fast as possible without raising any red flags. And the best part is that all this is within Amazon’s TOS.
People who buy premium Amazon seller accounts have better Q4 sales due to:
- Increased visibility
- more storage space
- Less risk
- Higher BuyBox eligibility
- And more!
