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Selling an Amazon Seller Account in 2022

February 12, 2022
sell my amazon seller account aia assets

Simple answer: Yes!

The question of whether Amazon sellers can sell their Amazon seller accounts has been subject to debate over the past few years. Contrary to popular belief, you CAN sell your Amazon seller account without stepping on Amazon’s sensitive giant toes.

One of the biggest worries among Amazon sellers and aggregators is violating Amazon’s terms of service (TOS). Amazon is unforgiving and swift to bring down the hammer on sellers violating its TOS. But, the good news is, that you can sell your Amazon seller account without violating Amazon’s terms of service.

In this article, we’ll walk you through everything you need to know about safely selling your Amazon seller account without breaking Amazon’s TOS.

Let’s dive in!

Why Should I Sell my Amazon Seller account?

Let’s look at some scenarios that might make it necessary for you to sell your Amazon seller account:

You want a clean break from Amazon

 Selling on Amazon isn’t exactly a walk in the park. With over 2 million active sellers on the platform, competition is cutthroat, and some sellers might find it overwhelming down the road. You might realize that Amazon selling isn’t worth the effort and decide to pursue a different business model. Now, if that’s the case, instead of closing your Seller Central account or abandoning it, you might as well sell it and get paid for your troubles. 

You’re moving away from selling on Amazon

Some Amazon sellers use Amazon to dip their toes into the eCommerce business model because it doesn’t require a considerable upfront investment to get started. Then, once their business takes off, they build an independent e-commerce business outside of Amazon and move away from Amazon altogether. If you were in such a position, you wouldn’t have any use of your Seller Central account once you migrated your business from Amazon. It’d make more sense to sell the Seller Central account at that point instead of abandoning it.

You need some extra money

 Your Amazon seller account is a valuable asset you can liquidate like any other asset. If you’re encountering financial troubles and have a Seller Central account, you could sell it and use that money to put yourself in a better financial position.

How much is My Amazon Seller Account Worth?

Many variables come into play when determining the price of an Amazon seller account. But if we were to ballpark a figure for you, we’d say an Amazon seller account can be worth anywhere from hundreds to  thousands of dollars, dependent upon:

  • The age of the account
  • Account health metrics
  • Account payout schedules
  • Sales history
  • Access to restricted categories

What Should I Consider When Selling My Amazon Seller Account?

Selling your Amazon seller account is easy, but it isn’t exactly straightforward. There are factors that you need to consider before selling your account. Let’s take a look:

Amazon Policies

Amazon has strict policies on how sellers can operate on the platform. These policies extend to Amazon seller account transfers. Amazon aims to make the marketplace safe for both sellers and buyers, with fraud prevention being one of its top priorities. The official stand on Seller Central account ownership transfer is that it shouldn’t be done unless under exceptional circumstances. And, even under those conditions, you need direct authorization from Amazon. 

Acquire Legal Counsel

Your Amazon seller account is a digital asset that could be worth several thousand dollars. Like in every asset sale, you need to seek legal counsel from a licensed business attorney before proceeding. Ideally, you want to hire a lawyer that specializes in Amazon marketplace legal issues. Such a lawyer would be knowledgeable in all matters of Seller Central account transfers.

Check Your Account’s Status

Your Amazon seller account’s value is dependent on your account status. A suspended account is worthless, so you want to make sure your account is in good standing before trying to sell it. An account with negative feedback or performance notifications in the last year is high risk. Although you may still sell it, it wouldn’t be as valuable as a healthy account. It’s best to be patient and improve the account’s health before selling.

Who Buys Amazon Seller Accounts and Why?

Several parties would be interested in taking your Amazon seller account off your hands for a tidy sum. Some of these are:


Your Amazon seller account is a digital asset that accumulates value with time. Some enterprising investors have identified the value of Amazon seller accounts and will buy them, hold on to them like stock, and then sell them after some time.

High-level Amazon sellers

One of the biggest nightmares for an Amazon seller is waking up to a suspended account. A suspended account can be the killer blow to a once-thriving Amazon business. Sadly, Amazon doesn’t need a significant reason to suspend your seller account. It can be as minor as an IP claim filed against you by another brand.

High-level Amazon sellers know that Amazon can kill their business with a single swing of their seller account ban hammer. To protect themselves, such sellers tend to buy an extra Amazon seller account to act as a backup in case their primary seller account gets slapped with a suspension.

Businesses joining Amazon

Whether it’s a brick-and-mortar store or an eCommerce business established outside Amazon, an aged Amazon seller account is crucial to helping a business hit the ground running when joining Amazon. Instead of opening a new seller account, some business owners prefer to buy an Amazon seller with a sales and feedback history so they can start selling on Amazon immediately.

Let AIA-Assets facilitate a fast and secure sale for you

At AIA Assets, we offer you a quick, safe, and risk-free option to sell your Amazon seller account. We understand that finding a buyer for your Amazon seller account may not be easy, and even then, you’d be exposing your account details to a stranger. Not to mention risking getting scammed during the sale.

We offer a fair valuation for your Amazon seller account and pay its full value with swift payment transfers. Skip the hustle of looking for a market for your Amazon account. Let us buy it from you for a fair price and a fast payout.

Contact Us To Get a Fair Valuation And a Secure, Fast, and Risk-Free Sale of Your Amazon Seller Account!

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