If you’ve ever purchased from Amazon, chances are good that you’ve also received an attractively designed piece of paper – called Amazon product inserts.
Typically, the product insert contains a thank you message, a request for a review QR code, or even social media links. Why do companies add this? It’s the seller’s single method of communicating with customers after an order has been received. FBA and FBM sellers are required to follow Amazon’s Terms of Service about the content included in a product insert
What information can I include in Amazon product inserts?
- A great Amazon product insert should thank the customer for their purchase
- Encourage customers to leave HONEST feedback and reviews (no incentivizing allowed!)
- Deliver warranty information
- Provide customer support details
- Brand building (showing other products in your catalog)
- Additional instructions for product usage or assembly
- Gifts or coupons (in exchange for customer information)
- include useful information
- Include your brand name
- Add social media links
What should I always avoid putting on Amazon product inserts?
Although tempting, your product insert cannot drive your customer to your website (or another eCommerce platform). Written in the seller code of conduct, here’s what you need to know:
Amazon Product inserts should not:
- Ask for positive reviews
- Offer incentives for reviews
- Discourage negative reviews
- Divert customers away from Amazon
By paying attention to Amazon’s policies, your inserts can work their magic. If you’re not compliant, be prepared for such consequences of having your ASINS removed or suspended, or a recall of your inventory. Remember the goals of the product insert – to increase brand awareness and customer loyalty.
Why is AIA the most trustworthy and secure place to purchase Amazon seller accounts? We’re policy and regulatory experts! Have a question about a product, your store, or terms of Service? We’re here to help! Drop us a line!