Great sales should be a cause for celebration but an Amazon seller account can be temporarily suspended if sales velocity unexpectedly spikes. Calculated as a ratio of your sales history and reviews on your store, an Amazon Sales Velocity Review (or suspension) can happen within the first few months of sales as a new seller or the first few months of sales. In European marketplaces, it may occur shortly after if you’ve recently undergone a secondary verification process. Too many sales in too short of a time. Too few reviews. This may trigger an Amazon Sales Velocity Suspension.
To Amazon, new sellers pose a risk.
Is there a Magic Number?
Will there be returns? Are the products authentic? Is the seller shipping and delivering the orders? Amazon monitors sales velocity as a way to “protect” its customers from malicious sellers. It is reasonable to believe that all new seller accounts are subject to a velocity limit. Amazon does not disclose the exact volume or number of sales each seller is limited to. This limit offers Amazon a cushion an protects customers against disreputable sellers for unpaid refunded and unfulfilled orders.
Amazon Sales Velocity Reviews
Once you’ve received a sales velocity review, your account will be placed temporarily on hold (although you will be able to fulfill orders and ask customers for feedback).
To best expedite the review process, Amazon will request the following information:
1. Accurate business details (do you sell on other websites? how long have you been in business? what is your approximate value of sales in the past 12 months)
2. Projected monthly sales
3. Recent tracking information for orders (within the past 90 days or so)
Send this information to Amazon by replying to the notification in your performance health dashboard.
How Long Will the Velocity Review Take?
It is possible for the review to take up to 30 days! While you’re waiting, make sure you are fulfilling all your orders and sending requests to your customers asking for reviews. Be mindful – follow Amazon’s Terms of Service for the “safest” methods to ask for reviews.
Can a Velocity Suspension be Avoided?
YES!!! Only “NEW” accounts are subject to velocity reviews. Purchasing an AGED account from our team at AIA ASSETS allows you to leap into sales – without the fear of a velocity suspension. Aged accounts have a sales history. Established accounts have already passed the following verifications:
- Identity
- Utility bill
- Supply chain
- Sales Velocity
Final Word…
Suspensions are challenging!! But with a bit of patience, your velocity suspension will quickly be over and you can return to what you do best – selling!
Where to submit the information for the Velocity Suspension? Check your performance notifications and dashboard to find the “APPEAL” button. But if you’re still looking for it, you can click here for some more tips about where to upload your appeal.
Ready to make the leap and purchase an established, fully verified, and high-performing Amazon Seller Account? You’ve come to the right place. We’ve got the accounts you’ve been looking for!
