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Amazon Seller Account Health Dashboard Check – 10 Tips

November 22, 2022
performance health dashboard

Do you know how to monitor your Amazon Seller Account Health Dashboard? Have you ever tried doing the health checkup of your Amazon seller account? With our 10 TOP pro-seller tips, you’ll be able to quickly take a snapshot of your account metrics and keep your account active!!

CHECK YOUR AMAZON SELLER ACCOUNT HEALTH METRICS

To find your account health performance:

  1. Go to your seller central homepage.
  2. Under Performance, click Account Health.
  3. Your dashboard looks like this:

amazon account health screen

REVIEW YOUR SELLER ACCOUNT HEALTH RATING / STATUS

Amazon reviews sellers’ account metrics and takes action if they do not comply with Amazon’s targets. Your primary role on Amazon is to keep your customers happy!! Check your account health – TODAY !! What is your account status?

😊 Active: You are actively selling on Amazon.

🤕 At Risk: You are actively selling on Amazon. However, your performance metrics are putting your account at risk

🤕 Under Review: Your selling privileges are temporarily suspended while Amazon reviews your account (velocity suspension, identity verification – funds may be held temporarily

🤒 Suspended: Your Amazon selling privileges are suspended. Funds may be withheld. You will still need to issue refunds when necessary and be attentive to customer messages.

MONITOR YOUR ORDER DEFECT RATE – TOTAL TARGET OF UNDER 1%

This metric is your ability to provide excellent customer experiences. Calculated as: A percentage of total orders within the past 60 days. An order is considered “a defect” if it results in:

  • Negative feedback
  • Credit card chargeback
  • A-to-Z claim

PAY ATTENTION TO (NEGATIVE) FEEDBACK

The Negative Feedback Rate (represented as a percentage) is the number of orders that have received negative feedback divided by the number of orders in the relevant periodAmazon’s priority is the customer experience. So, every time a customer expresses DISSATISFACTION along the way (purchasing, delivery, or return). This factored in your performance metrics. Here’s what you need to do:

  • Respond to negative buyer feedback immediately
  • Respond to all return requests
  • Feedback of one or two stars affects this percentage

Did you know:A customer’s feedback can violate Amazon’s policies? Here’s how you can request removal:

  • Go to the Feedback Manager.
  • In the Recent Feedback table, next to the Order ID you want to request feedback removal, select Request removal under the Actions column

WATCH FOR CREDIT CARD CHARGEBACK

Calculated by: the number of orders that have received a credit card chargeback, divided by the number of orders in a 60-day time period. This claim comes from a buyer disputing the charge with their credit card company, the CHARGEBACK comes from the CREDIT CARD ISSUER. Here are some reasons why this may occur:

  • The buyer claims they didn’t receive the item.
  • The buyer returned the item but didn’t receive a refund.
  • The buyer received a damaged or defective product.

A fraudulent chargeback means the buyer claims not to have purchased at all. These claims are typically related to stolen credit cards used by fraudulent buyers. Amazon does not count fraudulent transaction chargebacks toward your ODR.

MONITOR YOUR A TO Z GUARANTEE CLAIM RATE

Calculated by: the number of orders with a relevant claim divided by the number of orders in a given 60-day time period. (represented as a percentage).

Did you know that you can manage and take action on claims via the A-to-z Guarantee Claims page? Here are the claims that would impact your ODR:

  • Claims granted and debited from your account
  • Refunds issued after the claim was filed
  • Claims for which you or Amazon canceled the order
  • Claims that are pending a decision

The following types of claims do not impact your ODR:

  • Claims granted and paid for by Amazon
  • Claims that are denied to the customer
  • Claims are withdrawn by the customer

ATTEND TO YOUR SHIPPING PERFORMANCE*

Here are your targets:

  • Order defect rate < 1%
  • (Pre-fulfillment) cancel rate < 2.5%
  • Late dispatch rate < 4%

AVOID PRE-FULFILLMENT CANCELLATION RATE (CR) (<2.5%)*

Calculated by: The percentage of orders canceled by sellers over a 7-day period. Your cancellation rate is not impacted if a customer cancels a pending order.

AVOID LATE DISPATCH RATE / LATE SHIPMENT RATE (<4%)*

How many orders have their shipping confirmation posted after the expected ship date? The LDR is a percentage of total orders over both a 10-day and 30-day period. As a seller, confirm order shipments by the expected date, so that customers can see the order status.

 ALWAYS ENTER A VALID TRACKING RATE (>95%)*

Measured over the past 30 days, the Valid Tracking Rate (VTR) measures the percentage of total shipments that have a valid tracking number. Use reliable couriers and carriers with updated tracking information!

Final Word…

Monitor your Amazon seller account health dashboard and your performance notifications. If your account is at risk, try and improve the metrics, edit listings, and check compliance. However, there are some violations (like dropshipping, for example) that may result in suspension, without warning, and will require a plan of action for reinstatement.

If your account is at risk, or you need more information about how to keep your account healthy, reach out to the team at AIA AssetsWe can help audit your account and give you some pro tips about improving your performance!

*This section is for FBM sellers, FBA sellers will not have this metric calculated

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