7424355_trustpilot_icon

Back to

What Amazon Sellers Need to Know in 2025

In the ever-evolving landscape of Amazon commerce, 2025 may go down as the year Amazon reshaped its Vendor Central (1P) ecosystem in response to rising global tensions—especially the latest round of U.S.-China tariffs. If you’re selling on Amazon—or planning to—you need to understand what’s happening and how it will affect your long-term strategy.

Amazon’s Vendor Shift: A Quiet But Powerful Pivot

In March, Amazon held a series of in-person vendor meetings in Shenzhen and Shanghai with top-tier brands like DJI, Midea, and Philips. This was the first face-to-face engagement in over two years and signals just how seriously Amazon is recalibrating its vendor relationships.

Amazon’s updated Vendor Central strategy is laser-focused on performance, global scale, and supply chain efficiency.

1. Localized After-Sales Support in China

Amazon is launching a dedicated after-sales support team in China, aimed at reducing delays and improving issue resolution for global vendors. This is a major step toward decentralizing support and speeding up problem-solving.

2. Global Imports Program Expansion

Vendors can now sell internationally using a single Vendor Central account—a massive win for efficiency and scaling global operations. This reduces friction for established vendors and supports a more streamlined global selling infrastructure.

3. Multi-Channel Fulfillment (MCF) Upgrades

Amazon is upgrading its MCF system, allowing vendors and hybrid sellers to fulfill orders outside Amazon using FBA warehouses. Think Shopify, Walmart, or your own DTC site—this is Amazon enabling multichannel success while staying central to fulfillment.

4. Advanced Communication Tools & Chatbot

New support tools and AI chatbots are being rolled out to speed up response times and improve communication between vendors and Amazon’s internal teams.

But Not Everyone Gets a Seat at the Table…

Here’s where it gets real: Amazon is raising the bar for Vendor Central access.

  1. Mid-tier vendor accounts doing $1M–$5M in annual sales are being quietly deactivated.

  2. Reactivations? Almost impossible.

  3. Only high-performing, multi-channel capable vendors with a track record of compliance and fulfillment excellence are being retained.

This isn’t just a warning—it’s a clear indicator of where Amazon is heading.

What This Means for Sellers: Adapt or Fall Behind

For 3P sellers, aggregators, and private-label brands using Seller Central, this vendor shift has big implications:

  1. Operational efficiency isn’t optional—it’s survival.

  2. Sellers need to tighten processes, improve fulfillment, and prepare for cross-border growth.

  3. Investing in tools and partners that enhance multi-channel capabilities is now a competitive advantage.

💡A Wake-Up Call or an Opportunity?

Amazon’s 2025 vendor revamp isn’t just about tightening compliance—it’s about building a more efficient, global, and competitive ecosystem. Whether you’re a Vendor Central participant or a 3P seller looking to level up, now is the time to assess your operations.

✅ Are you leveraging FBA to its full potential?

✅ Is your seller account compliant, scalable, and competitive?

✅ Are you ready for global expansion?

At AIA Assets, we help sellers prepare for exactly these kinds of shifts—by providing aged Amazon seller accounts with stronger compliance history, global eligibility, and better disbursement terms.

📩 Want to future-proof your business strategy?

Visit www.aia-assets.com or DM us for a strategy session.

More posts:

Website Usage Agreement

By browsing this website, the user agrees as follows:  
  1. The use and interaction with this website does not create a joint venture or binding agreement of any kind.
  2. Nothing provided on this website is to be construed as any offer by AIA of any kind for provision of any service or sale of goods.
  3. The entire website and all pages therein are for information purposes only.
  4. Any information provided by the user or collected by AIA may be utilized by AIA for promotional services, legal compliance, and future communications with the user.
Data Collection Practices AIA may collect the following data, via cookies or otherwise:  
  • Location data, IP address, e-mail addresses, browsing history, time spent on a particular webpage of this website, return to landing page data, browser tracking.
  What are Cookies? Cookies are data files with data which may include identifiers unique to your browsing device such as a table, P.C. or mobile phone. They may be sent to your browser by this or other websites and used for various analytical, tracking, promotional or other purposes.  You may, at your election, disable or refuse these cookies at your sole discretion.  If however, you elect not to receive certain cookies, certain parts of the website may be inaccessible to you.   Data Retention and Disclosure AIA may retain your data for as long as necessary for business and compliance purposes but is unable to provide you with a list of the particular purposes for which it has or will be used. AIA has the obligation to disclose your data in order to comply with search warrants, court orders, and subpoenas.
I ACCEPT