aia assets

Back to

Amazon Reverification Requests 2.0

May 21, 2023
Amazon Seller Reverification Requests

Last week, we reported breaking news about Amazon starting a verification “crack-down” for sellers. This request should have been simple: Supply Amazon with your Bank Account statement and ID Information, and voila – you’re reverified. What should be simple, is not so easy. This week, we’re going to dig deeper and suggest some pitfalls and errors you can avoid, and get your account reverified. What should you do if you receive more Amazon Re-verification requests?

When did Amazon Re-verification Requests begin?

The US Inform Act. Passed in late 2022, and coming into effect in June, The Act’s goal is to increase transparency in online marketplaces. Amazon, eBay, Etsy, and other significant marketplaces must disclose certain information about their third-party sellers to consumers.

The INFORM ACT helps to weed out “black hat” or fraudulent sellers who will be unable to be verified because they opened accounts with fraudulent business or personal identities.

What information will be disclosed?

  • The name and contact information of the seller
  • Location of the seller (United States or broad)
  • Any additional information, determined by the FTC, that could be useful to customers if they need to reach a seller

Sounds simple, right?

Unfortunately, this is not the case. After uploading documents, our clients are getting their documents rejected. Causing frustration and not knowing where to turn, sellers are frantically posting on forums, and social media outlets and turning to our team for help.

Here are some scenarios where your information may not be a perfect match or is not accurate in Seller Central, and you’re unable to be verified.

  1. Outdated information – old addresses and phone numbers
  2. Bank account information – some sellers use their personal bank accounts, but have a business name on their account

Types of Amazon Re-Verification Request

Many of our clients have told us that they’re being asked to re-verify AGAIN! (even after passing the newly required verification request). Here’s a real situation from one of our clients:

I have been (again) asked to reverify my address, identification and banking information. An employee set up our account, and no longer resides in the US.

Is Amazon asking for this employee’s contact information?

Can I use my own ID or am I expected to use the same information that my employee provided during the account setup process 6 years ago?

When Amazon asks for a “Registered business address.” Is this the “official registered address“ section OR the “business address“?

Should the bank statement should show “official registered address“ or “business address“?

Now What?

For most sellers, compliance with the US Inform Act is annoying, but should not cause you any problems.  However, if you find that you’re having verification woes, reach out to our team for assistance. We are familiar with the style, type, and format of the document requests and will help you through this secondary verification. Our team will offer you a no-charge consultation to review your case and advise you on how to proceed. In fact, we’re so confident that we can help our clients pass secondary verification, we guarantee a 100% success rate on all cases we accept.

Drop us an email, and tell us about your reverification request. We’re here to help!

Ready To Buy an Amazon Seller Account?